Friday, April 15, 2011
Sexism In Advertisements
This ad displays sexism because it portrays the given gender role women were associated with at the time. It does so through its implication that women belong in laundry room. This is shown by the display of three women at the top of the ad. It also indicates that women are mindless because in the picture they're acting out the 'See no evil, hear no evil and speak no evil' but by replacing the words with "See no lint, see no damage, see no waste." These pictures and statements further prove that the ad is sexist because it's characterizing women to do one thing—Wash clothes.
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